Most transformations don't collapse,
they evaporate.
Significant initiatives rarely fail in the planning. They lose momentum in the transition, buried by the urgent, diluted by friction, and eventually replaced by the next priority.
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Our Mandate: Secure the Destination
StoryHaus was founded to stop the quiet erosion of strategic ROI. We are here to secure the destination.
The name reflects a simple truth: every major initiative ends in a story told to the board, to investors, and to the market. That story is either one of value realized or value quietly lost. StoryHaus works upstream to ensure the narrative is defensible.
We are typically brought in when:
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The investment is too significant to leave to chance.
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The initiative is being outranked by "the urgent" at the expense of the "important."
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Leadership has realized that optimism is not a substitute for evidence.
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The Protocol We Needed 20 Years Ago​
StoryHaus was built to solve the systemic execution gaps we’ve witnessed firsthand leading enterprise transformation for decades.
Most transformations don’t end in a single moment of failure; they suffer from operational drift. The strategy is sound and the funding is approved, but the execution layer fractures under the weight of competing priorities. By the time the ROI begins to erode, the organization has already moved on to the next critical task.
We built the Change Activation Protocol to be the tool we lacked in the trenches, a disciplined framework designed to stop that drift and surface fault lines while leaders still have the room to protect the investment.
Diagnostic Precision, Not Templates
From years leading enterprise change and digital transformation, we’ve seen how templated solutions and even excellent models fail to account for organizational gravity. Our approach is different because it is Diagnostic-Led. We do not offer solutions until we have exposed the specific execution risks threatening your value.
Our protocol replaces guesswork with decision-grade insight, neutralizing the execution drag that slows down impact and prevents your most important goals from becoming permanent operational reality.
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About the Founder
Laura Schuchart is a transformation leader deep experience across IT, R&D, PMO, marketing, communications, and organizational change. She specializes in connecting strategy to execution: identifying human risk while it is still fixable and forging alignment where it has fractured.
She brings a pragmatic mindset, executive fluency, and a bias toward outcomes, not theory.
A Profile of Impact
➢ Led global change for a 5,000-person division in a $33B global enterprise, aligning 2,500+ leaders and contributors around new operating models and ways of working.
➢ Enabled scale in venture-backed organizations by aligning marketing, systems, and execution at Series B startups
➢ Partnered with HR, IT, Sales, Marketing, and PMO leaders through system implementations, planning cycles, and operating model shifts, improving execution readiness and adoption.
➢ Planned and led high-impact enterprise alignment moments, including leadership forums, investor engagements, and executive working sessions.
Frameworks
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Agile Scrum
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Managing Successful Programmes
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ChangeFirst PCI
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Entrepreneurial Operating System
These tools inform our methodology, but they do not define our value, the results do.
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StoryHaus does not tell stories. We secure them. We intervene before momentum is lost, before ROI erodes, and before leaders are forced to explain a quiet failure. ​​
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