Laura guides organizations to launch change that truly sticks, whether a new technology, a digital transformation, a brand refresh, or a startup entering the market. She brings a human-first lens to strategy and change, ensuring adoption, engagement, and ROI are fully realized.

With 20 years of experience, Laura has worked from every seat at the table, including agency, in-house, and consulting roles. That means she not only designs strategies that look great on paper, she knows exactly how they succeed in the real world, how teams will respond, and what it takes to make them work.
 

As an activator, Laura turns ideas and priorities into action. She connects people, processes, and systems to move initiatives forward, ensuring plans don’t just exist on paper but deliver real results.

 

Her obsessive focus on the voice of the customer and the customer journey shapes clear, human-focused narratives that articulate tangible value. She combines her expertise in established change models with practical, company-friendly frameworks to guide organizations through every stage of adoption. Drawing on her experience as a corporate and classroom educator, she designs training and learning strategies that empower teams to implement change successfully and thrive.

Laura believes every project, no matter the size, is an opportunity to make an impact and show customers who you are and how you bring value. She moves organizations forward by aligning people, technology, and purpose so strategy does not just get delivered, it gets adopted.

Specialties:
 

Go-to-Market & Sales Enablement
Design GTM strategies that drive revenue and adoption. Coach leaders and technical experts to present complex ideas clearly to any audience.
 

Digital Transformation & Technology Implementation
Lead digital transformation and technology implementations that get adopted. Build activation frameworks to turn strategy into action.
 

Brand, Marketing, and Communications Strategy
Develop B2B marketing strategies and brand integration across all environments. Craft narratives and content that engage customers and communicate value.
 

Coaching & Learning Strategy
Design learning programs and map team capabilities for high performance. Coach founders, leaders, and teams to connect with investors, clients, and employees by translating complex or technical ideas into clear, compelling messages that resonate and demonstrate real value.